Most mompreneurs don’t have thousands of dollars to invest into growing their businesses online. However, if you’re running a small startup business, you don’t need to invest thousands of dollars in giving your brand the online visibility it needs. That is especially true when there are much cheaper and even free alternatives available to attract customers.
The online world offers immense opportunities for small businesses. With over 59% of the global population actively using the digital space, you have the chance to reach out to a vast pool of potential clients beyond your physical borders. All you need is the know-how, with a bit of effort, imagination, and some creativity.
So are you looking for ways to boost your small business’ online presence without paying extra to outsource? Here are some proven budget-friendly tips you can use.
Build a unique website
It is difficult to give your small business the online visibility it needs if you don’t have a website. You probably think that you always need the assistance of a professional website designer to create a unique website. But that isn’t always the case. Today, you can find several free and budget-friendly website builders online that allow you to build your own website. You can choose from affordable price ranges to even free options, depending on your budget. Also, ensure that your website is mobile-friendly – that is, people can access and navigate through your website on their smartphones without hassle. Over 50% of current internet users browse on their smartphones. That means you’ll be doing your business a huge disservice if your website isn’t mobile-friendly.
Blog like your business depends on it (because it does)
Blogging is one of the most effective (and cheapest) ways of boosting your business’s online visibility. It helps you create a multimedia representation of your brand in a way that promotes your business, keeps your current clients connected to you, and attracts potential customers. Take the time to create unique and high-quality blog content, taking advantage of SEO tools. Such custom content will help generate more leads to your business in ways that other marketing strategies can’t.
Take advantage of social media
Social media platforms are some of the best places you can go to give your business the online presence it needs. Platforms like Facebook, Instagram, Linked In, etc., offer huge marketing potentials when used correctly. And by the “right way,” experts suggest you focus on the platforms that suit your business. A platform like Instagram, for example, is best if you need to promote your products through high-quality photographs. But beyond simply posting photos and uploading content, you can also use social media to conduct sales – directly or indirectly. Platforms like Facebook and Instagram make it possible to create direct sales funnels.
Participate in online events and discussions
Leverage your expertise by taking part in online events relevant to your field. From virtual conferences to webinars, such events allow you to build the credibility your brand needs and expose your business to others or among target communities.
You can boost your online business without breaking the bank. Use these simple tools to build greater brand awareness and online increase traffic.
