Most local events and businesses that you see on the news get there because someone sent a press release. The main purpose of a press release is to get your company news in front of as many people as possible. A press release is often picked up by other publications, this increases the number of people and companies that can view your news.
Another benefit of the press release is the ability to build links. When creating a press release, include links and suitable keywords, that when quoted by journalists, will have a positive impact on your search engine rankings.
Finally, there is the support that your press release provides to others. A press release from the source itself is a great way for a journalist to check information with the confidence that the details are correct and accurate. Giving others this type of support reflects well on your home-based company and is more likely to increase the amount of positive coverage you receive.
How to Getting Started
The press release is often overlooked in a world where social media seems to be the preferred platform for breaking news. However, it still has a role to play in getting your latest innovations and progress to the people that matter.
An SEO company will create a press release that includes interesting soundbites and appropriate data; they will also ensure that the press release is released at the right time to make the greatest possible positive impact on your business.
Whether you choose an agency to write it for you, or use your in-house team, knowing the basics is important. You will need good software like https://www.templafy.com/ to put your press release together. Just as with any piece of writing an attention-grabbing headline is essential in a press release. It needs to hold the key facts and be engaging.
Writing The Perfect Press Release
Remember that a press release is aimed at journalists that will take the key message and share it forward. For this reason, it is important that the first paragraph contains all the key points. You don’t need lots of details here, just the important points. The details and the supporting facts will be included in the subsequent paragraphs.
Your press release should include hard facts and numbers that back up any claims that you are making, and where possible it should also include quotes from someone involved in your business. This adds further credibility to the press release. Finally, ensure that your contact details are included, so that journalists can follow up by phone or email.
All in all, the value of a press release should not be ignored. We hope that the information provided above will help you to put the perfect one together.
