If you are a working mother who runs her own business, you know that organizing a successful venture takes time, effort and planning. When you began your business, you navigated the twists and turns of entrepreneurship all while taking care of your family – but at every turn, there are new challenges to face.
Your business has survived COVID-19, meaning any events you planned were likely canceled, or, at least, digitized. If you are thinking about planning an in-person event for the first time, or for the first time in a while, you are probably feeling the pressure of getting it right.
In this blog, we will explore how to make your business’ first event, such as a launch party, product launch or taster session, a total hit! Let’s get started!
Involve Family & Friends
You might be thinking, ‘How on earth am I supposed to plan an event from scratch, with all my other responsibilities?’ It’s true; planning and throwing an event for your business is a time-consuming activity.
If you are a family business, then make sure to involve family and friends in the event. You don’t have to take everything on by yourself; you can share the load, making your event a team effort. It is easy to succumb to the pressure of being a “girl boss” all the time, but in fact, nobody ever does anything great on their own!
Allow yourself to ask for help, and you’ll find planning to be less overwhelming and for the event to run a bit more smoothly.
Get Your Social Media Marketing Up To Scratch
Social media is king nowadays – you have probably learned this from working through the pandemic. Younger customers operate almost entirely on social media platforms such as Instagram, TikTok, Twitter and Facebook.
If you are throwing an event, you need to ensure that the word is out everywhere, otherwise your hard work might go to waste. Ensure you take online courses and watch tutorials on how to promote an event successfully using social media!
Prioritize High Quality Aesthetics
While you may not have a super high budget for your event, it is important to ensure the aesthetics are on point. We live in a visual culture, and social media isn’t just going to be a promotional tool before the event, but after it too. Attendees are likely to post about your event on social media – if, that is, the setting is photogenic enough.
High quality aesthetics you should try to access include:
- Branded merchandise, such as t-shirts, hats and badges for sale.
- Hired event furniture, such as vergolas, for your guests to use. Even if your hired furniture is minimal, it should be chic and high quality.
- Personal touches, such as handwritten place settings, personal greetings, and/or authentic food and drinks being served.
No matter what you are throwing your event for, it is essential that you get it right, in order to set the tone for your future success. Use this blog as your definitive guide for throwing your business’ first event, and it’ll surely go off with a bang!
